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Learning to use Facebook for marketing will take some effort, but you will be rewarded with the people that will visit your fan page.

Place the Like Button in Your Videos:
Even though YouTube dominates the video scene on the Internet, Facebook still leads in the number of overall views and video exposure. When you give a video to Facebook and not YouTube, you can then embed the like button directly into your video. This is done so that viewers can indicate on your page if they like your video. Even though this feature might seem small, it can mean a whole lot. The reason for this is, videos on Facebook go viral really fast if they're good enough. And since people can watch your video without liking your page, you have the ability to reel in people that are interested and get them to like your page. This might turn into a good way to remind the person who watched you video and wanted to like your page. Doing little things like this will help you to grow your Facebook likes in a short period of time.

Run a Facebook Contest: Everyone loves contests. We know that they are successful on Facebook. Because Facebook can make a video go viral, you should not have any problems with spreading the word about your contest. This is particularly helpful when you're launching a product or a service and you want to get exposure to it. You have to ensure that you have a contest that is matched up well with your offer and is closely related to the product that you are launching. If would be very proactive if you had a blog with specific traffic that could be signed up for and be notified about your future contests. There are tons of ways that you can come up with to get your specified market to replay to you. This is not by taking part in the contest, but also by spreading the word about it.

Get a Connection to Twitter: A simple method for integrating Facebook with Twitter is to link to Twitter directly in your Facebook menu. This gives your Facebook fans the chance to look at your Tweets without getting out of Facebook. Overall, you should focus on using as many social components as you can when it comes to Facebook marketing. This is so that you can get the most from your fans on down the road. Becoming more accessible should be one of your goals when you indulge into Facebook marketing. By linking to other social media sites like Twitter makes this easy, rather than making it confusing/difficult.
Eventually, what you do with Facebook will depend on you. So, make sure that you handle things correctly.