Career Tips and So Much More

It is not an easy task to think of ways to market a business service especially if or service the product you're offering something that's outside the basic necessities of people. Here's what I did.

Building a business greatly anchors on creating and impressing a need. If your target customers don't see a need, they won't buy the product or service. It's that simple.

It was the start of the summer in 2005 and I was trying to recover from my teaching hiatus after giving birth to my second child. Expenses were catching up on us and I had to think fast. I badly needed to relaunch the studio.

I thought to myself, "How in the world will I convince parents that their children need piano lessons?"
In a country where the development of musical skill is the least of the parents' priorities, let alone classical music, private music studio teachers like myself have to either be really good at marketing the need or have to be well-known to get a sustainable number of students. I am not famous; so that leaves me with the other option.

That Eureka moment came when it finally dawned upon me that all parents wanted to have intelligent children. They will buy anything that will make their kids more intelligent and perform better than their classmates.

I made a back-to-back advertorial with articles about how music stimulates brain activity. The articles were supported by research findings and all those needed auxiliary data. I inserted a small text block in the middle of the page that contains my contact number and piano tutorial service offered. No hard selling, just information and a contact number. These were printed by Risograph and distributed by a guy I hired for the day to insert each folded paper onto the gates and mailboxes of each village residence. On some days, I had to do the inserting myself (talk about old fashioned junk mail and spamming!) thinking that soon enough the bills will be paid and there will be more food on the table.

After the Holy Week, my phone and our doorbell kept ringing. My small music studio schedule was full for the whole summer … and beyond. Most of them did not stop taking lessons until they entered college; some even stayed until just before they completed a bachelor's degree.

While I did not fully believe back then that music can truly stimulate the brain for better academic results, most of the students who took lessons for more than 5 years became scholars and graduated with flying colors. It was only years later that I have seen the results with my own eyes. Read More......

Are you trying to start a business, but you think you don’t have enough capital yet? Here are some tips to get you started. This may be your first step to wealth.
 
Find Transfer of Ownership Opportunities
Find a business whose proprietor, for one reason or another, is in dire need to sell out the business. Possibly because of disinterest or inadequate management factors it isn’t earning revenues. An example of such situation is with an inherited family business wherein the heir is not capable of managing the company operation. When an opportunity arises, offer to pay the book value from a portion of the profits. The owner may consider this proposition instead of seeing the business completely go down the drain. Get a lawyer to write the transfer of ownership documents and the other terms of the agreement.

You should, of course, only consider a business with a good earning potential based on your ability and projected endeavors. Should you need to expand your business later, you may seek the aid of a financing source to help you with your funds.
 

Use Other People’s Money
How often, after learning of a business venture success story, have you told yourself, I wish I got into that. What stopped you? If lack of money was the primary problem, it should not have been. Most financially rich individuals acquired wealth by utilizing others’ money to finance their business venture. Surprisingly, money is not impossible to acquire. For risky endeavors, venture capital companies are open to proposals with a viable revenue potential, even with its risk factor.
 

Make Money From Your Collections
With the online store trends now, it is easier to sell your items that have been lying around untouched for years. There are investors and collectors who are looking for items that they believe may multiply in monetary value in years to come. Some of the items that have risen in value through the years are treasures such as stamps, coins, old magazines and comic books, dolls and toys, baseball trading cards, rare books, art objects, sculptures, paintings, autographs, phonograph records, guns, antique furniture, etc. Be sure to check their current values and trends before finalizing. So, don t throw out everything your spouse, your mother, or grandmother considers trash. Your junk may just be someone else’s treasure.
 
You can be rich–if you really seek for wealth. You should take a positive step towards that goal. The earlier you start, the sooner you’ll be able to gain the financial rewards you desire for.


 © 2011 Athena Goodlight




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